Despite the small size and the limited space, postcards are considered by many business owners as great tools for generating qualified leads or sales inquiries. Have you tried postcard advertising to promote your business? If yes, have you been successful? If you plan to try it out for the first time, consider the following tips on how you can make it work:
Make sure you have the right mailing list. A great marketing copy and design may not do much if you do not send your postcards to the right market. Hence, before launching your postcard marketing campaign, make sure that you have the right mailing list. If you don’t have one yet, you may consider purchasing from a reputable marketing list broker.
Take it on a personal level. Write your message in a friendly, personal tone rather than in a very traditional, formal style of writing. Make your reader to feel as if you are really talking to them face to face as a friend would. However, see to it that you maintain professionalism and choose your words carefully.
Don’t try to close a sale. Postcards are tools for generating leads or sales inquiries. Don’t try to close a sale using one postcard. Remember, because it has limited space, you cannot possibly include all information about your business on one postcard. Use your postcard to encourage the recipient to take the next step either by calling your customer service number, visiting your shop or by checking out your online store.
Deliver your message straight. Don’t try to beat around the bush. An effective marketing copy is strong, clear and straight to the point. You don’t want to leave your reader guessing as to what to do next. You need to exactly say what you want them to do next using call-to-action words or phrases.
Mail First Class. In the US First Class Mail costs only 23 cents for standard size postcards. The extra few cents is certainly worth the expense because you can enjoy all the important features not available in Standard Mail such as a real stamp, the Return to Sender Option, and others.
Time it right. Time your distribution so that your postcards are delivered on a Tuesday or Wednesday. Timing is a good strategy to increase the response rate. This is because the volume of mail in the US is typically light during these days than the other days of the week.
Set a definite budget and stick on it. Set a definite budget and stick to it. This way you can plan your concept and design according to your budget and avoid exceeding costs.
Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.
SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.