Like many marketers, I never thought that social media would become a significant development in Internet marketing. Over the last years, social media has become one of the top outlets for advertising, brand awareness and direct marketing. It’s hard to ignore it, each day more companies join Facebook to create a fan base and promote their brand. Why? Because this social network is growing every day, Facebook marketing offers so many possibilities. To date Facebook has over 500 million active users. By “active” I mean individual Facebook users who log on every day to the social network to interact with friends, share photos, play casual online games, click ads, etc. The most recent Facebook statistics shows that every average Facebook user has at least 120 contacts. Over 2.5 million commercial, nonprofit, government, and private websites have already linked directly to Facebook to reach more people in a more convenient and speedier manner.
With one click, a person can “Like” Facebook page or a linked website. This information is flashed instantly on that person`s wall and on the Facebook walls of the person’s contact. Facebook is a definition of viral. The leading population on Facebook belongs to the 25 to 36 age bracket. That means you have a large population of users who have the capacity to buy with their income. In an instant you can send product offers and press releases to improve brand awareness and brand loyalty. A regular Facebook account provides a way for individuals to personally network with each other. A Facebook page, on the other hand, provides an easy-to-use platform for businesses to establish a direct link with a growing market on Facebook.
Facebook Pages are a unique type of profile on Facebook that helps businesses and organizations gain fans over time. Facebook Pages have a variety of tools and features that business owners can use to engage their markets and fans. Response statistics can also be gleaned from using Facebook Pages. What about people who are constantly away from their home computers? No problem. Facebook has foreseen this particular need and has established a speedy and satisfactory extension of the original Facebook website: Facebook Mobile. Anyone with a basic Internet connection and a cellular phone can access Facebook mobile.
It’s doesn’t matter what type of device you have. Whether you have a Blackberry, iPhone, Samsung, or Nokia – they all work. Just log on to Facebook and you can actively interact with people and even play games with your mobile device.
The mobile version is constantly being improved and special focus is being spent on giving people more freedom with applications available on the Facebook platform.
Looking to improve your business? Whether you’re targeting a local market or an international market, Facebook is the right place to be.