With 500 million users and 95,000,000 tweets every day on Facebook and Twitter respectively, the two online networking platforms have revolutionized the way the marketing campaigning is conducted. Their combined networking capabilities apart, both the social networking sites have become the grounds for major internet marketing. Marketing at these two social networking sites Facebook and Twitter marketing have proven to be very affordable and effective to business houses.
Both the social networking platforms offer several perks. While Twitter is designed to allow people to connect and share real time information in 140 characters, Facebook is a more comprehensive networking site. It allows users to post photos, videos, large bits of content and create fan pages. Twitter essentially answers “what are you doing right now”, while Facebook facilitates a more detailed, interactive platform
Tips to Better Facebook and Twitter Marketing
Facebook and Twitter marketing should be used as a part of viral campaigning. While each has different functionalities, the way in which it impacts audiences worldwide remains the same. Here are a few tips to keep you on top of the game when it comes to marketing at these two platforms:
Plan Ahead: While this seems the most natural course of beginning things, it is also the one most often overlooked in a hurry to market. Small business professionals feel that marketing at these social networking platforms cannot be a success unless you understand the user interface of both. Once this is done, set a clear plan on how to take forward the campaign in a step-by-step manner.
Interactivity is Key: Unlike traditional methods of marketing, interactivity and the method of conveying messages are crucial to Facebook and Twitter marketing. Telling people or ‘broadcasting’ a message will not help you to market any product. Invite people to interact and focus on creating appropriate marketing strategies.
Take Part in Discussion and Become Fully Automated: Always take part in discussions happening on your page and related pages. Taking part in these allows people to directly interact with you which give your campaign a personal touch. Moreover, people like interacting and getting questions answered and problems fixed. It says more about customer service than anything else. Twitter even allows automation of comments. This means the time to send the comments will be set in advance for facilitating the people unavailable for interaction at particular times!
Facebook and Twitter marketing can use a vast set of strategies to enhance your web presence. The two platforms are increasingly being opted for by small business houses with little capital since its reach and impact on target audiences, when applied correctly, is vast.
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