Hey there! I hope you’re doing awesome these days.
Internet marketers like you and me are always concerned about the strategy we use to market our business. It’s right that we should. Heck, without a sensible strategy, we’ll be like driftwood, just floating along, bumping on rocks and getting hopelessly stuck. Your strategy is the roadmap of your business. It answers the question: How far do I want this baby to go?
Strategy is not your marketing. It’s over and above it. Saying that a particular method you use to get customers to buy your product is your strategy limits it. That’s just one part of the entire caboodle. Kinda like saying the keyboard is your laptop. Your strategy includes that and the purpose or value that governs your business. Getting kickass earnings while helping as many as you can with your product, for example, is your reason for being. Any and all action geared towards attaining that- an all-out advertising campaign, direct marketing, email marketing, phone marketing, promos and any all sorts of lead generation campaigns- are tactics that must be employed in conjunction with your overall purpose. They compose your overall strategy.
There is no one “perfect” strategy. It doesn’t exist. Strategy, by its very nature, isn’t rigid. It’s flexible and ready to be overhauled and reinvented every time it ceases to work. Like any form of business that has to evolve with the times in order to remain competitive, your strategy must also be constantly evaluated to see if it is performing as it should. In other words, it must be measurable. If you have crafted a two year strategy for your biz, and three months in the running you find that it’s not working for you, then you’ve got to be able to change it. If you’ve set your strategy in stone by burying your ass in some long-term legal deal with your suppliers, for example, you’re in deep shit.
To make strategy-setting easier, you’ve got to work with information you have available. I’m not just talking about the volume of traffic you generate, click through rates or conversion rates, although they make up a huge bulk of that. When I say information, you also have to know at the outset how important a client is to your business and how often you want him or her to keep coming back for more purchases. Any strategy you follow should also take that in consideration.
That’s why there’s no “perfect” strategy. The type of venture you have, your purpose, the figures as well as any other factors you take in consideration, define your own strategy. You can’t blindly follow any one strategy used by other successful companies cover-to-cover just because it worked for them. You’ve got to study it and compare if it’s going to work with yours. If it needs to be tweaked a little to suit your needs, then by all means do so.
Take these into consideration before crafting any strategy for your biz. Then formulate one that rocks!
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