Blogging is a great way to drive targeted traffic to your websites, sales letters and opt-in pages. Leaving your thoughts down on the Internet on a regular basis helps build credibility for your business or service. There are millions of blogs online for every kind of subject, so how do you make sure your readers enjoy it? Follow these tips to blogging success.

Branding your blog is important. Each major blog platform has the ability to customize parts of the template. Uploading a branded header image helps the reader remember the company logo. Use videos of your business as posts to create some excitement instead of using all text. Various types of digital files can be included into your posts: MP3’s, videos and clickable pictures help brighten up information. Multimedia builds trust and rapport for your brand because readers can see you and your company in many different real-world applications.

Encourage comments on your posts. Creating interactivity and dialogue will help build readership and fans. The way to high and consistent readership is to get people subscribing to the blog. RSS feeds and services like FeedBlitz help build subscribers. Readers will be more apt to subscribe if they know the author is reading and replying to comments. Also, you can get a huge boost of traffic by leaving comments on other people’s blogs.

To help get good search engine positioning for your blog, be sure to include keywords in the domain name for your blog address. Domain names are how the search engines find blogs along with good keywords in the titles. The use of tags in each post help connect your blog to all the other ones in the network. When someone clicks on a tag, all the other blogs with the same tag will appear in a search result. This gives the reader many more choices for resources and keeps your blog interconnected with the others.

Always include a call to action at the end of each post with a clearly defined clickable link to additional resources. These resources can be sales letters for your products or an opt-in page to build your database. Content + benefits + call to action = sales.

Whether your a newbie to Internet marketing or have been making money for years, there are always new updated techniques to creating an online business being discovered every day. Learn to make money with Alka Dalal, an expert internet marketer and public speaker for over 25 years.

Alka Dalal is an experienced internet marketer and fine artist that has been speaking to audiences for over 25 years about ways to increase their businesses.

Get blog tips from founder and NY Times Best-Selling author, Michael Hyatt as he shares the top blogging mistakes he made, how to avoid making them yourself and blogging tips for building a more loyal following in much less time.

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